

Emerging Industry Reboot

What would it look like if the company Chewy put on an event through an organization that centers around helping individuals with mobility issues and other forms of challenges and disabilities? That organization is called True Ally, whose brand is motivated by encouraging people who need help with daily tasks.
Logo Evolution



Allowing dogs to be the main face of the brand allows the positive message to follow through and doesn’t represent a single circumstance one may have.

A blue and yellow palette conveys dependability and more importantly, positivity.

The event would have tents where adoptions could take place and people could speak with someone that could match them to a dog that meets their needs.



The goal is to allow people to leave this event feeling a renewed sense of independence, knowing they can do things without being reliant on another person for help. Allowing dogs to be the main face of the brand allows the positive message to follow through and doesn’t represent a single circumstance one may have.
